Electricurrent Blog

Sometimes, people don't actually know what they want or need until you show it to them. That is why research, although valuable, will never be a silver bullet for effective marketing and advertising.

Sometimes, people don't actually know what they want or need until you show it to them. That is why research, although valuable, will never be a silver bullet for effective marketing and advertising.

When we first started out as a bunch of “twenty-somethings”, we'd take lunch excursions to a water driving range. Those outings provide a great analogy for good and bad advertising.

When we first started out as a bunch of “twenty-somethings”, we'd take lunch excursions to a water driving range. Those outings provide a great analogy for good and bad advertising.

Over the last week, millions of eyes have been fixed on the Olympic games held in London, England. Athletes from around the world have united, each with their own dreams and aspirations of standing on the podium and watching their flag being raised.

Over the last week, millions of eyes have been fixed on the Olympic games held in London, England. Athletes from around the world have united, each with their own dreams and aspirations of standing on the podium and watching their flag being raised.

"To be persuasive we must be believable; to be believable we must be credible; credible we must be truthful." - Edward R. Murrow

"To be persuasive we must be believable; to be believable we must be credible; credible we must be truthful." - Edward R. Murrow

"Be still, and know that I am God. I will be exalted among the nations, I will be exalted in the earth!" - Psalm 46:10 (ESV)

"Be still, and know that I am God. I will be exalted among the nations, I will be exalted in the earth!" - Psalm 46:10 (ESV)