Electricurrent Blog

Is there ANY excuse for getting up in the morning and giving anything less than everything you have? Let's talk about that.

Is there ANY excuse for getting up in the morning and giving anything less than everything you have? Let's talk about that.

Recently, I started watching the AMC drama, Mad Men. As a show that boasts historical accuracy, it strikes me that even though so much has changed in the advertising world, so many things have stayed the same.

Recently, I started watching the AMC drama, Mad Men. As a show that boasts historical accuracy, it strikes me that even though so much has changed in the advertising world, so many things have stayed the same.

"And if our God is for us, then who could ever stop us. And if our God is with us, then what could stand against." - Lyrics by Chris Tomlin (Our God)

"And if our God is for us, then who could ever stop us. And if our God is with us, then what could stand against." - Lyrics by Chris Tomlin (Our God)

Everyone knows that "the pie" of donor dollars is only so big and by nature of growing your donor base, you in turn reduce the size of the remaining pie available to other ministries. But that truth doesn't show up overtly in faith-based, non-profit advertising.

Everyone knows that "the pie" of donor dollars is only so big and by nature of growing your donor base, you in turn reduce the size of the remaining pie available to other ministries. But that truth doesn't show up overtly in faith-based, non-profit advertising.

The options for advertising today are overwhelming. Your budget, however, is not. So what are you going to do?

The options for advertising today are overwhelming. Your budget, however, is not. So what are you going to do?