Electricurrent Blog

Two days ago, I shared a video of Scott Harrison, founder of Charity: Water, talking about how to build a brand around stories.

Today, I want to show you what that story-telling looks like. It's real. It's done more by advocates than by charity: water themselves. And it's done really, really well.

Two days ago, I shared a video of Scott Harrison, founder of Charity: Water, talking about how to build a brand around stories.

Today, I want to show you what that story-telling looks like. It's real. It's done more by advocates than by charity: water themselves. And it's done really, really well.