Electricurrent Blog

So when you mess with a logo, what happens?

I'd love it if you would take some time and look at this set of altered logos for major brands. What happens in your mind when you see these things? Do they seem/feel 'off' somehow? Are the brands still powerful? Do certain changes jump out at you more than others?

So when you mess with a logo, what happens?

I'd love it if you would take some time and look at this set of altered logos for major brands. What happens in your mind when you see these things? Do they seem/feel 'off' somehow? Are the brands still powerful? Do certain changes jump out at you more than others?