Electricurrent Blog

Most organizations can do with applying the challenge to bring your core message down to the most concise statement you can think of, and then shortening it further from there.

Most organizations can do with applying the challenge to bring your core message down to the most concise statement you can think of, and then shortening it further from there.

Canadian band, Starfield, finds a pidgeon in need of assistance at Toronto's Pearson International Airport. Turns out, the pidgeon was the one doing the laughing.

Canadian band, Starfield, finds a pidgeon in need of assistance at Toronto's Pearson International Airport. Turns out, the pidgeon was the one doing the laughing.

And the 2011 $25,000 Branding Scholarship goes to....

And the 2011 $25,000 Branding Scholarship goes to....

Design is art, but it's art with a purpose. It seeks to communicate information and to set ideas up to be better understood. Derek takes a look at a few quotes on designing and adds his own thoughts.

Design is art, but it's art with a purpose. It seeks to communicate information and to set ideas up to be better understood. Derek takes a look at a few quotes on designing and adds his own thoughts.

Some organizations like to employ distributed decision-making and rely on many people to accomplish a given project. This approach contains a minefield of potential issues to consider.

Some organizations like to employ distributed decision-making and rely on many people to accomplish a given project. This approach contains a minefield of potential issues to consider.